Discounts, coupons, vouchers – these are the magic words your customers want to hear most. Do you use this tactic on your customers too? If your answer is no, then now is the perfect time to try setting up discount coupons and see how this marketing strategy can bring you new customers, retain existing ones or increase revenue, no matter what past of health industry you’re in.
Discount coupons can be an interesting part or complement of your marketing strategy. They effectively motivate customers to buy from you (again). In addition, a cleverly set expiry date puts them under non-violent psychological pressure not to miss out on a special offer and miss out on a better price. Because if the customer knows that the discount is only valid for a few days, they are more likely to take advantage of the offer and not forget about it.
Basic Features of Discount Coupons
You can create discount coupons according to many criteria and for different occasions, so you have the opportunity to win nicely with them. You can generate a code with multiple usability so that more shoppers can use it. Or, conversely, you can limit its validity to one use only, so it will only serve one specific person.
How do you get the discount coupon to your customers? You can simply send it out via email or text message. Another option is to include a paper card or letter in the order shipment. You can also try sharing the discount code on social media, such as your Facebook or Instagram page, to bring even more people to your e-shop.
It is very easy – the customer looks for a discount – and taps in a searching engine for example iHerb coupon for health supplements and is shown on yoursherbs.com or directly on the e-commerce webpage the current offer of coupons from this retailer.
Why choose this strategy?
Whether it’s rewarding loyal customers, special discount promotions, or attention to the business if something inadvertently goes 100% wrong somewhere. (Let’s face it, it happens to everyone from time to time.)
Coupons will be used by every e-retailer who knows that discount coupons are a big attraction for customers. You can even find pages with their lists on the Internet – for example coupons for iHerb New Zealand on https://yoursherbs.com/iherb-in-new-zealand/and many others.
Tips on creating discount coupons
- Give coupons a time-limited expiration date, such as the end of the week or 24 hours, so customers know they need to act quickly and not forget about the discount.
- Try not to overdo it with the frequency of discount offers, so that customers don’t get used to them and lose interest or wait to buy until a discount lands in their email again.
- For each special promotion, try to determine the goal or reason why you are doing the promotion, what it is realistically supposed to bring you and what your expectations are.
- Keep a close eye on the analytics from using discount codes to see if they just bring you “discount hunters” that don’t come back and don’t pay you to invest in them either.
- Test different types of discount offers. That’s the only way to find out which ones really pay off.
- Unique codes help you track the entire buying process and the effectiveness of each campaign. There are no limits to your imagination. If you can think of any use for discount coupons, go ahead, we’ll be happy to help!
The post Digital marketing: Discover the power of discount coupons for health products appeared first on NSF - Magazine.